The National Stadium, also known as “Bird’s Nest”, served as the main venue of the Olympic Games Beijing 2008, the venue of Opening and Closing Ceremonies of the Olympic and Paralympic Winter Games Beijing 2022, and the world’s first-ever “venue of Opening and Closing Ceremonies of Dual Olympics”. As a landmark building representing China’s national image, “Bird’s Nest” goes beyond the pure sports or architectural concept, demonstrates profound social significance, and has become a platform for international exchanges and important window for showcasing China’s image.
Established in December 2003, National Stadium Co., Ltd possesses the full ownership, operation and profit rights of the National Stadium (“Bird’s Nest”), and undertakes the investment, financing, construction and operation of the National Stadium. BSAM is the controlling shareholder of National Stadium Co., Ltd and dominates its operations.
Centering on Beijing’s functional construction of “Four Centers”, National Stadium Co., Ltd successfully fulfilled service support tasks for major international and domestic events, such as the Art Performance in Celebration of the 100th Anniversary of the Founding of the Communist Party of China, Asian Culture Carnival, the IAAF World Championships in Athletics and China International Fair for Trade in Services. In accordance with the overall idea of “governmental leadership, social participation and enterprise operation”, National Stadium Co., Ltd holds firm to the strategic positioning of “growing into a world-class international sports venue”, explores market-oriented operation in all aspects, offers emerging spotlights of “Bird’s Nest” Tourism, introduces top-grade competitions and performances, initiates public welfare events for the youth, nurtures independent brand projects unique to “Bird’s Nest”, outreaches the stadium-based operation chain, and finds a sustainable development path for super-large Olympic venues with Chinese characteristics to integrate large-scale sports events, mass sports, high-end cultural activities, tourism services and commercial development in one. The National Stadium (“Bird’s Nest”) emerges as the most dynamic post-Olympic home stadium in the world, thereby exemplifying Chinese Experience in sports venues for “repeated utilization, comprehensive utilization and lasting utilization”.
In the Post-Winter Olympics Era, the National Stadium (“Bird’s Nest”) will take the great success of the Winter Olympics as a new starting point, carry forward the spirit of the Winter Olympics Beijing 2022, inherit the legacy of the Winter Olympics Beijing 2022, continuously make efforts for the holding of large-scale competitions and performances, national fitness experience, tourism and leisure services, intelligent operation and other aspects, give full play to heritage advantages of “Dual Olympics”, comprehensively improve operational energy efficiency, continue to spread “Chinese Experience” in post-Games utilization of the super-large Olympic venues to the whole world, and write a new chapter on the high-quality development of “Bird’s Nest”.
